3.1 The stages of the children

3.1.1 0 month to 2 years old

At the very beginning stage of an infant, the parents will buy a lot of nice clothes for them to wear because the infants in this category is a baby, that just get start to eat, walk, jump, run and talk. Babies are not apparently to choose their clothes, but their parents will help them to choose which outfits shall they wear every day. Hence, during this stage, the parents will buy pair of shoes in cute designed as well when their son or daughter begin to learn how to walk. Nevertheless, a particular character of a cartoon series such as Pikachu, the infants’ parents will also buy a set of costume for their babies to wear because it looks so adorable when it is dressed on babies.

3.1.2 3 years old to 6 years old

The children in this stage are getting mature; they can clearly identify their favourite colour. Not even colour, they are able to choose what their favourite food is too. As now the technology is getting more developed, the parents are able to play their children favourite videos or songs on Youtube. Nonetheless, the parents will also let their children to learn some education materials on tablets too.

These years, the boys’ favourite will be Power Rangers, Ben 10, Avengers or any other superheroes. However, the girls’ favourite will be Barbie Dolls, My Little Pony, so on and so forth. In this stage, the parents will ask their children which design of the clothes will be their favourite, or somehow their favourite characters on the shirts too. Hence, the children will also ask for their favourite toys too.

In this stage, the children have begun to attend nursery class because the education in this era is highly competed. They will get influenced by other children and so that it makes them want to admire a thing more often.

3.1.3 7 years old to 9 years old

At this stage, the children have started their primary school. They will be getting more friends over there. Hence, friends influence friends. Here is how the fashion started to come in; the dressing or outlook is getting more knowledgeable. They will share their thought with their friends that what colour of the clothes is their favourite. Nevertheless, they will also share their favourite cartoons along too.

3.1.4 10 years old to 12 years old

This is the years where females hit their puberty time; they will start to learn make up and good looking dress for themselves. Hence, they will begin to scare getting fat during this time. The parents will also getting concern their children during this time because they scare their children will learn the bad things.

On the other hand, during this time, they might be participating school’s events such as Chinese New Year and Lantern Festival. During these events, the females can dress in cheongsam or playing the role as Chang Er, the Chinese Goddess of the Moon. Or maybe the concerts that happen in school too, the teachers will help them to choose fancy dressing to coop the entire concert.

3.1.5 13 years old to 16 years old

This is the stage where the males start to hit their puberty time. The voice goes change and so the mass of the body. This stage is highly dangerous where the parents think of because during this time, the children change into teenagers, where they will think that their thinking is mature and start to oppose their parents.

The parents will still buy the good looking clothes for their children. However, this time, the children will bring up more independence thinking and share with their parents what kind of clothes they actually want to hear.

During this time, the teenagers will also start to follow branded brands, such as Birkenstock, a slipper which cost RM200 above.