Executive Summary

This report is doing a research on the latest fashion trend analysis and provides the fashion name, designs, so on and so forth. Meanwhile, it brings us to look closer on how the young would like to dress themselves. Basically, this report is meant to explain on how the parents would like to dress their children and how the teenagers dress when they hit their puberty time.

The population of multi-culture is no longer being regional. The arrival of cable television, multi-national language radio programs. Yet, the internet has created a world where a fashion statement in Malaysia will be on the streets in a small town nowa days. The rapidity of our telecommunication system has greater than before that young customers' expectations and demands for products such as clothes, shoes, slippers and many more that characterize their own cultural statement.

The target audiences for this report is mainly the latest generation, Generation Z, who starts their beginning of life from gadgets, such as iPad and iPhone, listens to alternative music, participates youth sports. Last, but not least, looks toward alternative clothing trends in large urban areas for inspiration.